This Moment's Big Question: What if your best strategy is to introduce a little bit of (well-designed) inconvenience?

In a world obsessed with automation and convenience, the real power move is to make people work for it. Just enough to be special.

This Moment’s Big Question is a weekly thought experiment designed to shake up the way strategy and innovation types think about making an impact in the week ahead. No easy answers, probably not any single correct answers, but more the kinds of questions that challenge assumptions, lift the head from the immediate day to day while being topically relevant and spark some fresh ideas. The goal? To get you (and your team) thinking differently, because the most impactful strategies start with different questions.

There’s a bit of a trend in my Instagram feed just now, and it feels very, 2014. Countless ads for apps that make the photos taken on your phone look like they were done on a 35mm film camera.

Which is kinda ironic, given when Instagram started, it was all about filters that did that and covered up your somewhat limited phone camera. Yet now, entire movies can be shot on the latest iPhone, and shown on the cinema screen.

Likewise, there’s Camp Snap with their screenless digital ca…